Social Media Kotex’s Pinterest campaign draws nearly 700,000 impressions The feminine-care brand is giving gifts to Pinterest users and using a welcome-to-reality tone on Twitter to make people more comfortable talking about tampons. By Matt WilsonMay 11, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.