Social Media Lego’s social platform showcases fan creations Toymaker partners with the sizable fan communities already on the Web to create a central social network. By Matt WilsonFeb. 13, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.