Lessons for communicators from the World Cup

Kick around these takeaways from the world’s greatest sporting spectacle, and you just might find more workplace endeavors flying successfully into the back of the net.

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We are now in the thrilling thick of the 2018 World Cup.

We’ve already seen plenty of cracking goals, spectacular saves, jubilation and heartache, with much more in store.

Even for the casual viewer, the tournament offers much more than soccer. The games are jam-packed with politics, passion and varying international flavors of unbridled joy—not to mention plenty of relevant workplace takeaways.

Every World Cup squad is a workforce unto itself, with its own unique culture, quirks, strengths and dysfunction. Some teams appear to be unified and having a blast; others, not so much.

Here are five ideas for communicators to pluck from all this World Cup action:

1. Celebrate success. In this global tournament, goals tend to be scant and, therefore, are cause for rapturous celebration. Acrobatic saves, lung-busting runs down the field, risky tackles and skillfully threaded passes also elicit stadium-shaking cheers and applause.

Does your workplace do anything to recognize success? How do you commemorate milestones and achievements?

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