Lessons from Gap: Tying your brand to social causes and values

The clothing chain’s online presence promotes more than clothing and accessories. Take a look at how meaningful stances can enhance your public profile and engage the public.

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Check out the social media pages of your favorite brands.

It’s likely you’ll find everything it takes to achieve social success: promotions and special offers, insider photos of new product lines, people enjoying said products, and a lot of other information relating to upcoming events and company news. It’s a standard formula that most brand managers employ online.

What about brands going above and beyond to promote company values that benefit society as a whole? It’s possible, and some brands—like Gap Inc.—have already taken steps to make it happen.

Want yours to be one of those brands, to stand up for something different? Take a look at how Gap Inc. promotes its brand values, and follow the tips listed below for taking similar steps with your brand’s online presence:

What Gap does

Feminism, equal pay, and progressiveness: These are values that Gap Inc. holds close to its heart. The proof is in the company’s social media posts.

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