Check out the social media pages of your favorite brands.
It’s likely you’ll find everything it takes to achieve social success: promotions and special offers, insider photos of new product lines, people enjoying said products, and a lot of other information relating to upcoming events and company news. It’s a standard formula that most brand managers employ online.
What about brands going above and beyond to promote company values that benefit society as a whole? It’s possible, and some brands—like Gap Inc.—have already taken steps to make it happen.
Want yours to be one of those brands, to stand up for something different? Take a look at how Gap Inc. promotes its brand values, and follow the tips listed below for taking similar steps with your brand’s online presence:
What Gap does
Feminism, equal pay, and progressiveness: These are values that Gap Inc. holds close to its heart. The proof is in the company’s social media posts.