Lessons from Gap: Tying your brand to social causes and values
The clothing chain’s online presence promotes more than clothing and accessories. Take a look at how meaningful stances can enhance your public profile and engage the public.
Check out the social media pages of your favorite brands.
It’s likely you’ll find everything it takes to achieve social success: promotions and special offers, insider photos of new product lines, people enjoying said products, and a lot of other information relating to upcoming events and company news. It’s a standard formula that most brand managers employ online.
What about brands going above and beyond to promote company values that benefit society as a whole? It’s possible, and some brands—like Gap Inc.—have already taken steps to make it happen.
Want yours to be one of those brands, to stand up for something different? Take a look at how Gap Inc. promotes its brand values, and follow the tips listed below for taking similar steps with your brand’s online presence:
What Gap does
Feminism, equal pay, and progressiveness: These are values that Gap Inc. holds close to its heart. The proof is in the company’s social media posts.
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