Unfortunately for some, that means their errors can quickly become full-blown PR crises.
Here’s what PR pros can take away from a politician and YouTube personality who recently learned this lesson:
Cruz ‘likes’ a pornographic video on Twitter
Sen. Ted Cruz, a 2016 presidential candidate, made headlines Wednesday when Twitter users discovered that his account had “liked” a tweet containing a pornographic video.
The tweet remained on Cruz’s account for nearly an hour. In the early hours of Wednesday morning, Cruz’s communication director, Catherine Frazier, tweeted that it had been removed and reported to Twitter:
The offensive tweet posted on @tedcruz account earlier has been removed by staff and reported to Twitter
— Catherine Frazier (@catblackfrazier) September 12, 2017