Crisis Management Lessons from online screw-ups by Ted Cruz and PewDiePie The politician and the YouTube personality have been the targets of snark and criticism. Here’s what happened, along with insights to avoid a similar fate. By Beki Winchel@bekiwekiSept. 13, 2017 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.