Social Media Lessons from the most retweeted tweet ever There’s no exact equation to make a tweet go viral, but brand managers can divine insights from a teen’s request—and Wendy’s answer. By Beki Winchel@bekiwekiMay 12, 2017 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.