Writing & Editing Let the 4 ‘friendlys’ be your content creation guide Make sure every piece you craft is tailored for mobile devices and short attention spans. Remove any potential friction for readers, and hey, lighten up. By Robby Brumberg@robbybrumbergNov. 9, 2017 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.