Let the 4 ‘friendlys’ be your content creation guide

Make sure every piece you craft is tailored for mobile devices and short attention spans. Remove any potential friction for readers, and hey, lighten up.

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It doesn’t matter whether your audience is external or internal. These four “friendlys” are musts as you craft content for today’s reader:

1. Mobile-friendly

In 2011, more than one-third (35 percent) of all U.S. adults had a smartphone. Today, that number is closer to 70 percent—though for younger adults (18–29) it’s a staggering 86 percent.

As smartphone use skyrockets, so does content consumption on those little magical machines. If you want your content to get read—by internal and external audiences alike—it must be mobile-friendly.

Google is increasingly prioritizing this metric. The search giant has made tweaks to its ranking algorithm in recent years to reward mobile-friendly sites and penalize those that are not responsive. Take Google’s mobile-friendly test and tinker with its mobile website speed tool to make sure your content displays seamlessly on mobile devices.

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