Letter-writing campaign culminates in Warren Buffett meeting

Handwritten letters and a little serendipity led to a sit-down with Warren Buffett—on national television, no less—and to much more.

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I want you to consider writing—by hand—a letter to a whale.

For almost 20 years, I’ve been handwriting letters to my target clients. My whales. Letter writing has taught me one thing: Handwritten letters work. If you want to stand out, if you believe marketing is about building relationships, if you want to expand your business, handwrite a letter to a whale.

In October 2012, I started writing a handwritten letter to Warren Buffett every single week.

Yes, that Warren Buffett. The Oracle of Omaha. The second-richest man in the world.

Why Mr. Buffett? I believe I can revitalize the newspaper industry and in the last two years Buffett has purchased more than 30 daily newspapers—newspapers that need new revenue models.

Every Monday for 42 weeks I opened my fountain pen and sent Buffett a handwritten note with one new idea to help drive revenue in the newspaper business. My goal: a sit-down meeting with Warren Buffett to discuss the revenue potential for the newspaper he owns.

Warren Buffett is my whale

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