LinkedIn: When to post, what to post, and how to improve

As the network grows at a breakneck pace, it makes sense for your organization to cater to its professional audience. Here are some guidelines.

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A quick glance at a chart ofthe Internet’s fastest-growing social networks reveals what you probably already knew (Instagram is growing like mad) and what might be a surprise: LinkedIn is the third-fastest-growing social network.

We at the Buffer blog can vouch for LinkedIn’s growth, as our blog has experienced a swell in LinkedIn referral traffic over the past year, up 4,000 percent from last year at this time. Part of that has to do with our emphasis on updates and sharing at LinkedIn, another part has to do with the popularity of LinkedIn contributing a larger audience and more eyes to our content. Together, these factors have made LinkedIn a great source of visitors for our blog, and I’d imagine you might see a similar impact on your own site.

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