PR Livestrong tweaks its logo: Too little, or too soon? Branding and PR experts say the change won’t divorce the foundation from founder Lance Armstrong in people’s minds. However, more drastic changes could create their own problems. By Matt WilsonMarch 6, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.