A powerful, concise headline is crucial to grabbing readers’ attention—unless you forget to publish one entirely.
Such was the case in Wednesday’s front page of Cambridge News, a local newspaper in the United Kingdom:
Hope you’re having a better day than the production editor of the Cambridge News pic.twitter.com/wmCp6ZL5fE
— James Herring (@itsjamesherring) December 6, 2017
Instead of a headline, the design instructions were published—in 100-point font.
Twitter users had a field day poking fun at the proofreading mishap:
— Gareth Marlow (@GarethMarlow) December 6, 2017