Ever wanted to know how to remove a stripped screw? Lowe’s can help with that—a rubber band is involved—and it can show you in just six seconds.
This spring, the home-improvement store chain started a series of just such quick-hit tips using Vine, the Twitter video app that enables users to post six-second videos. Since Vine launched in January, it’s mostly been used to document personal moments, memorialize meals, and record jokes. (It also earned an early reputation for some X-rated uses.)
Lowe’s has figured out that Vine is a good place for handy hints, however, and the #fixinsix campaign seems to be taking off, with the tips receiving retweets and “likes” in the thousands.
Brad Walters, the company’s director of social media, didn’t say whether the “likes” and retweets have led to increased traffic on the Lowe’s website or have had an effect on sales, but he called the response “very positive so far.”
A new platform