Lululemon tops list of doomed brands

The doom and gloomsters at 24/7 Wall St. are at it again with their annual list of companies that won’t be around next year.

We’re barely past the halfway point of 2014, and already the site is ready to start the funeral march for the following brands:

1. Lululemon
2. DirecTV
3. Hillshire Brands
4. Zynga
5. Alaska Air
6. Russell Stover
7. Shutterfly
8. Time Warner Cable
9. Blackberry
10. Aeropostale

The publication looks to factors like declining sales, decreasing market share and other tell-tale signs that a brand might be on its way to being swallowed by another, larger entity or just straight-up folding.