Major brands go pink and share breast cancer survival stories
Marketers are supporting Breast Cancer Awareness Month through a bevy of campaigns aimed at increasing awareness and gathering donations for disease prevention and treatment.
Many organizations are doing their part to support patients and survivors of breast cancer—though some observers question their motives.
October is National Breast Cancer Awareness month—a cause that seems so ingrained in our culture and psyches that it’s hard to imagine a time when awareness for the disease itself was both rare and minimal.
But without brands, campaigns and organizations that have historically demanded that the public listen, care and get involved, this heightened level of familiarity and conversation surrounding Breast Cancer would be nonexistent.
Hundreds of thousands of people are diagnosed with breast cancer every year. The American Cancer Society estimates that last year, about 252,710 new cases were diagnosed in women. The organization also estimated that about 40,610 women died from it.
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