PR Maker’s Mark restores liquor content after public outcry A week after announcing it would dilute its bourbon in response to increasing demand, the brand turned on its heels and went back to the old formula. Did it establish a model for brand mind-changes? By Matt WilsonFeb. 25, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.