Manage your statistics without becoming one: 10 easy but vital steps

How to craft the information you gather into a potent communications tool

“Make data your bitch: Dominate your data in 10 easy steps.”

Yes, it’s a great slogan. (Thanks to Gavin O’Malley and Pointroll.) I overheard it at OMMA, a conference that focused primarily on using analytics to measure online marketing. It was full of data wonks and stat geeks who cheerfully claimed credit for all kinds of stuff without taking into account any of the contributions from PR and social media.