Crisis Management Marketing and PR lessons from Gatorade’s ‘advergame’ settlement The sports drink company paid a hefty fine after messages in its app claimed that water impeded an animated athlete’s performance. It also must change its advertising practices. By Ted Kitterman@tedkitkatSept. 29, 2017 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.