Master office communication with the ‘four Ps’

Employees want news about your organization. Your job is to deliver it in a form they can easily digest. These practical tips will help.

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We have never been so connected. With modern technology, countries all over the world are quite literally at our fingertips. Why, then, does it seem so hard to spread the word about something as simple as, say, the office picnic on Saturday, the new HR policy changes or that big new client the sales team has been courting for months?

Good office communication flow boils down to what I call the “four Ps”: portions, packaging, placement and point in time. In other words, you’ve got to pass the message at the right time, in the right place, and in nicely packaged, digestible bites.

A year ago, my mobile app and web development studio, STRV, had fewer than 50 employees all working out of the same office, and our weekly organization-wide meeting was the most effective way to distribute news. Today, we are a team of nearly 150, working out of five offices in two countries and in three different time zones.

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