People think he’s horrifying.
— McDonald’s (@McDonalds) May 19, 2014
Here’s Happy in action:
Happy isn’t a totally new character. He was originally introduced in France in 2009 and has made his way to other countries in Europe and Latin America since then. According to McDonald’s, he’s been well received so in those countries.
“Together, Happy and Go-GURT Low-Fat Strawberry Yogurt give kids and parents something to look forward to during their next trip to McDonald’s,” Julie Wenger, senior director of U.S. marketing for McDonald’s, said in a press release.