Social media platforms have altered the way media outlets operate. Do your pitching tactics reflect this shift?
In 2015, more than half (51 percent) of reporters said they couldn’t complete their assignments without turning to social media tools, compared with just 28 percent in 2012.
Given that many reporters are still warming to the idea of using social media tools, you should consider how you conduct your media outreach.
Start by not stepping on reporters’ toes. Avoid making the following three social media pitching mistakes, and heed the following advice on what to do instead:
1. Generalized, mass tweets
Reporters reflexively delete your impersonal emails without much of a glance at what you’ve written. They ignore mass tweets the same way.
Instead of targeting every journalist you follow on Twitter in a spray-and-pray method, turn to a media database to determine whether social media is their preferred pitching channel.