Video on the Web. Everyone’s doing it, and not just because they can.
While it’s true that Web video has gotten much easier to produce, many communicators are jumping on the medium for the same reason they choose to use print and online channels.
It’s all about their audience. If video is the best way to reach your readers, or a particular chunk of them, then why wouldn’t you use it?
Just as desktop publishing made newsletters and magazines easier to produce, and the Internet gave birth to Web-based publications, advances in digital video have made TV online accessible to just about anyone.
This is not about choosing one medium over the other. When intranets burst on the scene, lots of organizations made the monumental mistake of killing their print publications. Today, many of those same organizations are reviving print, realizing it delivers some messages, to some readers, better than anything else.