Music video energizes employees to meet sales goal

Medical devices company uses “Make de Numba” song to get an important message to workers.

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That’s why we think catchy tunes should be more common a component in employee communication arsenals.

It worked for AtriCure. As part of a campaign to educate its 185 employees about the annual sales goal, the Cincinnati medical devices company circulated a Reggae-inspired music video called “Make de Numba”.

“The song was the brainchild of one of our sales reps, Craig Rubio, based out of Oregon,” says communications specialist Stacey Homan. “Craig used to be in a band and has a great singing voice. At a conference, he came up with an idea of a motivational song, and literally sat down to write the refrain of ‘Make de Numba’ at the conference debrief.”

A few weeks later, Homan got a phone call from Rubio, who was in a Los Angeles recording studio, cutting the song with a band.

Once the communications team got the final MP3 version of the song, the marketing team decided to create a fun music video.

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