Even Easter Sunday didn’t stop PR and marketing pros embracing April Fools’ Day.
Netflix’s team flexed their creative muscles to announce that the company had acquired comedian Seth Rogan:
***EXCLUSIVE: NETFLIX ACQUIRES SETH ROGEN IN UNPRECEDENTED BUSINESS MOVE*** pic.twitter.com/0fgWHJhprh
— Netflix US (@netflix) April 1, 2018
The company issued a press release with more information:
World-renowned Canadian person, prolific marijuana-doer, and winner of the 2015 MTV Movie Award for “Best Kiss” Seth Q. Rogen has entered into a lifetime deal to transfer full ownership of his personal autonomy to Netflix, Inc.
“I have known Seth for many years” said senior Netflix Development Executive Jareth Chumley. … In the end we settled on a price a little higher than a standard Chili’s To-Go entree, but I’ll be damned, not by that much.”
“As a general rule, I don’t really ‘read’ anything before I sign it,” replied Rogen when asked about the deal, spilling some beer on his own head as he does the finger-symbol equivalent of air quotes. “That’s what Danny is for, he handles that for me, mostly,” gesturing toward an elderly man in a poncho sleeping on the couch behind him.
Seth Rogen’s Hilarity for Charity is the first project where Netflix was able to successfully extract comedy directly from the actor’s mind. It will stream April 6. While the remaining projects Rogen will be participating in have not yet been finalized, Netflix is considering a live-action Shrek remake, starring Rogen as both the titular character, as well as that character’s love interest Fiona. There will also be other tasks considered, including some off-camera roles such as “executive foot massager” and “Quentin’s back waxer”. “The world really is our oyster here,” said Netflix Chief Operations Officer Karen Shartwell. “There really isn’t anything on earth that we can’t make him do.”
Netflix also gave its members a 6-minute video on how the deal transpired:
Along with the announcement, Netflix suggested additional changes would be on the way:
Stop everything and turn your sound on for this announcement ‼️ pic.twitter.com/7wqsdAwo5J
— Netflix US (@netflix) April 1, 2018
The joke can be read as an inside-baseball allusion to Netflix’s recent binge-spending spree on Hollywood talent, which has included pricey overall deals with Shonda Rhimes and Ryan Murphy. But essentially it’s just a promo for Rogen’s “Hilarity for Charity” comedy special.
[RELATED: Earn recognition for your selfless CSR efforts.]
Netflix wasn’t the only organization that took advantage of April Fools’ Day to promote its products and services. Many brand managers took to Facebook and Twitter to present fake products that underlined their real offerings—some days before April 1:
Get ready for the launch of Head & Shoulders Knees & Toes body wash! pic.twitter.com/p1jU1MuHMO
— Head & Shoulders (@Headshoulders) March 21, 2018
Eager to eliminate the BS from your meetings? If so, be sure to check out Logitech’s new Business Speak Detection software, which is now available on all @LogitechVC products. Learn more here: https://t.co/XuumeDrgme. pic.twitter.com/KP2ieuCXRi
— Logitech (@Logitech) April 1, 2018
— Raising Cane’s (@Raising_Canes) April 1, 2018
*Adds to wishlist* pic.twitter.com/5JZA0n55YG
— LEGO (@LEGO_Group) April 1, 2018
Today we’re excited to launch Virgin Australia Spin Class, the world’s first in-flight cycling studio. pic.twitter.com/J14Dikl6zx
— Virgin Australia (@VirginAustralia) March 31, 2018
We’re stepping off the jobsite and into your personal life. Announcing our newest innovation giving you the power, stamina and longevity that every pro wants 😉. Sign-up for more updates now at https://t.co/Q8LHYXTqd6. pic.twitter.com/qCKNt3tQCN
— Bosch Power Tools NA (@BoschToolsNA) April 1, 2018
— White Castle (@WhiteCastle) March 28, 2018
You asked, we delivered. Literally. Introducing the queso tap, so you can have delicioso 3-cheese queso on tap from the comfort of your own home. Tag a friend who’d want this! #QuesoTap #AprilFools pic.twitter.com/Eajw5hCDYb
— Qdoba (@qdoba) April 1, 2018
Launching April 1st, Amazon Publishing will deliver your favorite authors to your front door. Watch as author @1PCornwell does whatever it takes to arrive on time. Who will you request? pic.twitter.com/MU5480PVqE
— Amazon Publishing (@AmazonPub) April 1, 2018
— Hasbro (@HasbroNews) April 1, 2018
— Primanti Bros (@primantibros) April 1, 2018
— SodaStream USA (@SodaStreamUSA) March 28, 2018
Brand managers that didn’t have products shared jokes, games and contests that still highlighted their organizations:
— Jake from State Farm (@JakeStateFarm) April 1, 2018
— Disney D23 (@DisneyD23) April 1, 2018
— FOX (@FOXTV) April 1, 2018
— Oceana (@Oceana) April 1, 2018
To enter to win yours, you must do all of the following:
1. Tell us the best #AprilFoolsJoke you’ve ever seen or heard of.
2. Follow our page.
3. Share this post.
*Winner will be announced 4/4/18 pic.twitter.com/KGFVtcuUJ4
— Yucatan Guacamole (@yucatanguac) April 1, 2018
— Gotham (@Gotham) April 1, 2018
— Disney•Pixar (@DisneyPixar) April 1, 2018
— Google (@Google) March 31, 2018
What do you think of this year’s April Fools’ Day marketing efforts?