New guide offers how-to tips for internal comms measurement

Check out our hands-on guide to measuring your work—and demonstrating your value within your organization.

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What works in reaching your employees? What amounts to a waste of effort?

Sometimes it’s hard to make sense of internal communications measurement. But a new free guide from PoliteMail and Ragan Communications—”Internal Communications Measurement That Matters“—offers tips and strategies on what to measure—and how.

“A lot of times we find a lot of opportunities by measuring,” says Cindy Crescenzo, president of Crescenzo Communications. “By seeing what’s working, we can build on top of that. Of course, if we find out what’s not working, we should not be afraid of that.”

The ideas included in this guide come from professional practitioners and experts as well as case studies that draw lessons from three internal communications powerhouses: JLL Americas, Microsoft and Cleveland Clinic.

You will learn:

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