New internal micro-blog tibbr funnels relevant info to employees

Part four of Ragan.com’s series on enterprise social networking tools examines a relatively new entrant to the micro-blogging field.

Ragan Insider Premium Content
Ragan Insider Content

When the team at TIBCO launched its new micro-blogging platform, tibbr, in January, CEO and founder Vivek Ranadiv√© said it came with a very simple philosophy: “If you get the right information to the right place at the right time, and you put it in the right context, you can make the world a better place.”

Sriram Chakravarthy, tibbr’s director, calls it “contextual relevancy.”

“What I’m interested in is what’s relevant to me within my workplace,” he says. So tibbr aims to provide employees only the information that matters to them, while filtering out excess noise.

The tools

Tibbr uses a micro-blogging platform similar to Facebook or Twitter. Users view a “social wall” with a feed of posts from people they follow. Users can post messages privately, publicly or within groups.

The big difference, says Srini Vinnakota, senior manager of product management and marketing at TIBCO, is that the wall also includes subjects that users follow and applications.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.