When the team at TIBCO launched its new micro-blogging platform, tibbr, in January, CEO and founder Vivek Ranadivé said it came with a very simple philosophy: “If you get the right information to the right place at the right time, and you put it in the right context, you can make the world a better place.”
Sriram Chakravarthy, tibbr’s director, calls it “contextual relevancy.”
“What I’m interested in is what’s relevant to me within my workplace,” he says. So tibbr aims to provide employees only the information that matters to them, while filtering out excess noise.
Tibbr uses a micro-blogging platform similar to Facebook or Twitter. Users view a “social wall” with a feed of posts from people they follow. Users can post messages privately, publicly or within groups.
The big difference, says Srini Vinnakota, senior manager of product management and marketing at TIBCO, is that the wall also includes subjects that users follow and applications.