PR New pope must address communication challenges The College of Cardinals elected Argentinian Cardinal Bergoglio the new pope, the first pontiff from South America. He will need to be a strong communicator in the modern age. By Michael SebastianMarch 14, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.