From creating a COVID-19 command center to serving clients on the frontlines of the pandemic, this year’s PR Daily Nonprofit PR Awards winners found ways to reach their goals.
More than 20 organizations were lauded as the best of the best.
No Fixed Address Inc. took home three awards, including the Grand Prize for Nonprofit PR Campaign of the Year. The agency, along with the Hospital for Sick Children (SickKids), increased donations to build a new hospital by nearly 30%. The team created a three-hour experience, transforming an unused conference room into a replica of the hospital’s pediatric intensive care unit (PICU). It featured live reenactments of SickKids doctors, nurses and voice recordings from families.
Sally Crocker, Nonprofit Communications Professional of the Year Grand Prize winner, brought more than 30 years of experience as the sole communicator at the University of North Texas Health Science Center School of Public Health. As coronavirus spread, she produced and published 10 articles on the pandemic and two dean’s e-newsletters in just over a month beginning in March, resulting in news coverage for the university. LinkedIn asked her to serve as a commenter on the virus from a business perspective.
Also on the frontlines of the pandemic was Nonprofit Agency Team of the Year Grand Prize winner Momentum Communications Group, which doubled its client roster in the last 14 months. By supporting clients on the frontlines of COVID-19, it delivered real-world outcomes like producing grants, increasing volunteerism and increased awareness. Their efforts earned nearly 2 billion impressions.
The team effort at Better Business Bureau serving the Heart of Texas didn’t go unnoticed, earning them a Grand Prize. The Nonprofit Team of the Year consists of a CMO, PR coordinator and five regional directors spread across the state. Their efforts as a group, producing media segments and responding to the media, as well as noteworthy individual achievements resulted in impressive results.
Children’s Health, Children’s Miracle Network Hospitals, and Megaworld Foundation, Inc., all won multiple awards—two each.
Children’s Health’s strategy in response to Google’s new algorithm won in the Blogs/Articles category. That strategy also prompted a website redesign, winning it top honors in the Website category.
Children’s Miracle Network Hospitals won first prize in the Community-Nonprofit partnership for raising nearly $500,000 by teaming up with IHOP for a campaign around National Pancake Day. It also won first place in Event PR and Marketing for building a mock home that RE/MAX agents could visit at their annual convention.
Real estate developer Megaworld Foundation won Best Digital Publication for a coffee table book it created to celebrate its 20th anniversary, and Best Video for the video it created to raise employee awareness of the United Nations’ Sustainable Development Goals.
Other organizations shined in this year’s program. Overlake Medical Center & Clinics facilities in Bellevue, Washington, was the winner of the Crisis Communications for good reason. In February, when few knew how serious the pandemic would become, Overlake confirmed its first COVID-19 patient, an employee at Life Care Center of Kirkland, Washington, which was the site of the first outbreak of COVID-19 in the U.S. That did not stop the clinic from instantly activating its crisis communications team, who held daily team briefings to inform messaging for internal and external audiences.
Here is a complete list of all winners, where you will find more detailed write-ups on their successes.