Simply fill in the blanks and send reporters another formulaic release they will never read
(name of company) Announces New (product or service) For (current season)
(Major city, state) (date) — Executives at (name of company) have unveiled plans for a new (product or service) just in time for (season, holiday, or major event). Such an (adjective) achievement is yet another indicator of economic recovery and (other good thing). Experts praised the new initiative as (adjective) and ground-breaking.
“We’ve been waiting to see this from (name of company) for quite some time,” (unknown professor or commentator) said in reaction to the news. “And we haven’t been disappointed. This (product or service) will change the way we do (kind of business).”
This announcement comes on the heels of (name of company)‘s (past achievement), (past achievement), and (another past achievement mostly for SEO purposes).