Norwegian’s tiny social media team racks up big-time awards

With a social media staff of two, Norwegian Cruise Line has won multiple awards for its online networking strategy, and now it’s cementing its status as a leader with a special tweetup trip.

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Norwegian Cruise Line doesn’t have much of a social media budget, according to Marisa Scime, social media director for the company. But you wouldn’t know it based on the awards it’s been racking up.

In June, the cruise line won Travel + Leisure magazine’s SMITTY award for the best use of a social media platform (Facebook). The following month, Norwegian won the Business Journals’ South Florida #SocialMadness Competition. Travel Weekly just announced that Norwegian won a Magellan Award for social media community management.

What’s particularly amazing about all that is that two people—Scime and Kristine McGlinchey, social media and public relations specialist—run it all.

“The two of us are small but mighty,” Scime says.

And they’re getting mightier. Soon, Norwegian will host its second #SeaTweetUp cruise where it and a handful of social media partners will host social media seminars, discussions and, of course, some parties, with enthusiasts, who will be tweeting, posting, and blogging all the way.

Facebook strategy

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