Twitter thrives on the relationship between you and your followers. Yet many small businesses struggle to gain a following and end up abandoning their profiles due to fundamental errors in the way they manage them.
This often boils down to a lack of understanding of Twitter as a social channel and an inability or unwillingness to invest the time to learn. But the secret to success is simple: Put yourself in your followers’ shoes and consider what you’re adding to their lives.
There are some common mistakes that I see again and again on Twitter, and encountering one or more of these on a profile significantly decreases the chances of my following and/or increases the chances of my unfollowing or blocking.
1. Incomplete profile
Setting up a Twitter profile is so quick and easy that any time I encounter one without an avatar or with a nonexistent biography it just says to me: I couldn’t be bothered. If I’m going to follow you I want to know a little about you both professionally and personally. Don’t be shy, we’re all friends here.
2. Selling on your profile