NYPD’s hashtag promotion goes awry

The New York Police Department asked Twitter followers to post photos of themselves with officers and tag them #myNYPD. What they got was images of police behaving aggressively.

This is the tweet that kicked off the fiasco:

Do you have a photo w/ a member of the NYPD? Tweet us & tag it #myNYPD. It may be featured on our Facebook. pic.twitter.com/mE2c3oSmm6

— NYPD NEWS (@NYPDnews) April 22, 2014

The near-immediate response was not Twitter followers posting photos of themselves posing with police officers and smiling. Instead, a huge number of the photos people tweeted using the hashtag looked a lot like this:

The #NYPD will also help you de-tangle your hair. #myNYPD pic.twitter.com/nrngQ1bOWv

— Cocky McSwagsalot (@MoreAndAgain) April 22, 2014

Or this:

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