Crisis Management Oakland Raiders fire PR director, creating a big PR problem A Sports Illustrated article that implied former team owner Al Davis was prone to unreasonable decisions seems to have prompted Zak Gilbert’s dismissal. By Matt WilsonJune 4, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.