Organizations must embrace social media to thrive, Cisco VP says

Technology has created a new set of rules for business, which require leaders to adopt new strategies that reach more customers and attract talented workers.

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If companies and the executives who lead them are going to survive, then thrive, in our rapidly changing world, they must recognize that technology has created a new set of rules—including the need to understand and embrace social media.

Ignore those rules and your company will suffer—even fail—said Carlos Dominguez, senior vice president, Office of the Chairman of the Board at Cisco, in this Ragan training session, “Social! How to survive in a world changing at the speed of light.”

“We have had unprecedented change over the last 20 years,” Dominguez said. “It has created a new environment.”

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