Paid curation services: How to find the right one

If you’re thinking about choosing a curation service to boost your brand’s online presence, these examples can help you make your choice.

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With the variety of free and paid content curation tools hitting the market, finding the right one for you or your organization can be as daunting as choosing a good toothpaste or pasta sauce from the wealth of choices that confront you on store shelves.

One factor that can help you decide is to look at how others are using the services. Most of the fee-based services perform roughly the same tasks: They search for content based on the keywords you’ve set up, and display them in portal-like interfaces.

Here’s a quick review of some content curation companies and the curated pages of some of their customers:


Curata, which runs at $1,500 per month (first 30 days free), describes its products as “a Web-based content marketing and content curation solution that helps you easily update your microsites in 19 minutes a day with new, fresh and relevant content.”

I’m sharing two examples of companies that use Curata. The first, Airvana, is fairly simple, and one I’ve been showing as an example of a business curating content since before I knew which platform it was using.

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