Perfecting the art of the follow-through

After you make a stunning first impression, you have to be sure to close the loop. Just remember the four C’s so you don’t miss any big opportunities.

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I’m often asked by junior colleagues or students for advice on how to be more effective in their careers. Though there are no magic bullets, I’ve found there is one surefire way to become a better all-around professional—perfecting the art of follow-through.

Follow-through can make a big difference in every aspect of your professional and personal life. Though often overlooked by even the most seasoned professionals, closing the loop on an interaction, or following through, is the most crucial component in finding new opportunities, building relationships, and establishing your personal brand. Without follow-through, the most genuine and meaningful interactions result in missed opportunities.

Whether you are at a networking event, having a business lunch or drinks, on the job or on social media, there is an art to effective follow-through. To add value to the effort you put in making connections, focus on the four C’s:

1. Completeness

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