Crisis Management P&G: ‘We don’t want consumers to be unnecessarily scared’ The company isn’t loudly responding to claims that its Tide detergent contains a harmful chemical because it doesn’t want to cause unnecessary panic, a spokesperson tells Ragan.com. By Matt WilsonMay 3, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.