“Each of the 101 videos focuses on a Philadelphian and what they wish you knew about Philadelphia,” says Caroline Bean, director of social media for the corporation, called Visit Philly for short. The videos will go up—one every day, even on the weekends—on Visit Philly’s blog, Uwishunu (pronounced as, “you wish you knew”).
The work-intensive video initiative is only one ingredient in Visit Philly’s ever-growing social media recipe, which has recently come to include Pinterest and creating lists of local hangouts on Foursquare and Foodspotting.
Visit Philly just announced that it garnered 200,000 fans on various social media sites, and Bean says the corporation aims to attract locals and far-flung vacationers alike.
Visit Philly dreamed up the idea for Philly 101 in early December, Bean says, because video “is huge for 2012,” and is a great way to show off visuals of the city.