Photos garner 50 percent more impressions on Facebook pages

What about questions or quotes in posts? Find out how they impact traffic.

Ragan Insider Premium Content
Ragan Insider Content

Roost.com evaluated 10,000 Facebook and Twitter posts by 8,000 small businesses across 50 industries and found the following content drives engagement the most:

The report also showed that links were 87 percent more likely to be shared than any other type of post.

What about Twitter? What are the top tactics for driving retweets?

As Twitter is much more text based and driven by the pithy sound bite, the following discovery was unexpected:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.