Roost.com evaluated 10,000 Facebook and Twitter posts by 8,000 small businesses across 50 industries and found the following content drives engagement the most:
The report also showed that links were 87 percent more likely to be shared than any other type of post.
What about Twitter? What are the top tactics for driving retweets?
As Twitter is much more text based and driven by the pithy sound bite, the following discovery was unexpected: