PR Pizza restaurant CEO’s plea for help pays off Nick Sarillo of Nick’s Pizza & Pub sent a heartfelt email asking for customers to pull his business out of a financial crisis. His PR advisors said it would backfire, but it worked wonders. By Matt WilsonMarch 20, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.