Lions and tigers and nude women! Oh my! Imagine Papa Murphy’s horror when a photo of a nude women was submitted to its Mini Monsters photo contest targeted to parents of little pizza lovers.
The national pizza chain is holding a contest in conjunction with Halloween. Photos of kids in costumes, makeup and other Halloween-related images abound.
That is, until someone uploaded a photo—not a costume—of a nude woman around 8:30 p.m. (PDT) on Oct. 11.
The pizza chain immediately deleted when it learned of the inappropriate image. The next day, it acknowledged the problem, wrote a post about it, and moved on. Well done.
“Any company committing to a Facebook presence needs to be ready to handle the good and the not so good,” says Lindsi Taylor, director of corporate communications. “It’s just the nature of today’s social world.”
Papa Murphy’s could have elected to simply remove the offending image and not engage in further conversation, but when they saw a couple of comments about the picture they immediately posted a response on its Facebook contest page. It was direct and timely.