In today’s increasingly digital world, it’s hard to argue against the value of social media.
Still, many PR and marketing managers struggle with just how to spend their time crafting and publishing content online—and what will best engage consumers of all ages.
A new survey by Sprout Social can help shed light on the dilemma. It recently surveyed 1,000 consumers in three generation brackets: millennials (ages 18 to 34), Generation X (ages 34 to 54) and Baby Boomers (ages 55 and up).
“The results revealed a few commonalities and shed light on the differences between the behaviors, perceptions and expectations of each generation,” Sprout Social said.
Here’s what brand managers should know:
1. Facebook is king.
Regardless of age bracket, Facebook still ranks No. 1 as most consumers’ preferred social network.
Though some millennials listed Instagram (22.2 percent) or Snapchat (15.8 percent) as their top choice, Facebook remained the winner with 33 percent of the vote.