Poll: Most marketers interested in crowdsourcing

A SmartBlog on Social Media poll found about 60 percent of marketers like the idea of crowdsourcing, while only a small portion don’t care for it.

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Though not every crowdsourcing effort yields the best PR, most marketers who are familiar with the practice are either interested in trying it out or have tried it and would do it again, according to a poll of SmartBlog on Social Media readers.

The largest group of respondents—about one-third—answered that they haven’t tried crowdsourcing, but would like to do so. The second biggest, at about 28 percent, said they have tried crowdsourcing and would do so again.

The groups that aren’t interested in ever trying it and that have given it a shot, but don’t want to try it again, totaled about 18 percent.

Perhaps the most surprising statistic is that 21.6 percent of respondents didn’t know what crowdsourcing was at all.

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