Pope Francis does wonders for the Vatican brand

Time magazine has named the pope its Person of the Year, capping off a year of positive PR for the Catholic Church.

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U.S. Catholics have a lot to celebrate.

It’s been at least a decade since they’ve been this happy with their church or pope, according to a Washington Post-ABC News poll.

Ninety-two percent of Catholics have a favorable view of Pope Francis and 95 percent feel the same way of the church. That’s an increase of 19 percentage points over the favorability of Pope Benedict XVI, who stepped down in February.

And Wednesday, Time magazine named Pope Francis its Person of the Year.

With the Catholic Church under fire in recent years, the Time announcement arguably marks a turning point for its image.

From a PR perspective, the pope has made great strides in a short period of time, garnering the moniker The People’s Pope.

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