Veterans Day, celebrated Nov. 11, offers an opportunity for brand managers to honor the sacrifice and service of the armed forces.
The federal holiday, originally created as Armistice Day to mark the end of World War I, comes with extra significance in 2021 after the U.S. withdrew troops from Afghanistan earlier. And brand managers are hoping to offer substantive shows of support with a variety of campaigns.
Haircut chain Great Clips will offer veterans a free trim either on Nov. 11 or on a future visit to one of their salons. In addition to the company’s nine-year tradition of offering a fee cut to service members, Great Clips will also allow non-military patrons to “pay it forward.” Those who receive a cut will get a free haircut voucher they can gift to a family member or friend who is a service member as a way of thanking them for their service.
“We’re excited to continue an important tradition of showing appreciation to our military service members this Veterans Day,” said Steve Hockett, CEO of Great Clips, Inc in a press release shared with PR Daily. “This program is our way of honoring and thanking those who are committed to serving our country, and giving all customers a way to pay it forward to a service member in their own lives.”