Say “Oreo” in a room full of marketers, and you’ll quickly hear words like “love,” “real-time marketing experts” and “brilliant marketers.”
I was one of those people singing its praises. I love some of the content marketing Oreo has done on Facebook.
If you remember, Oreo has been rather adept at navigating Twitter comebacks. Remember the back-and-forth with AMC Theaters?
Oreo has done some groundbreaking things when it comes to content marketing, and even real-time marketing. Oreo has built a model with Nabisco where it can create content and responses in a very agile and fast-moving way. That’s nothing to slough off, as I have yet to see a lot of brands do it well.