PR lessons from NBA superstar LeBron James

Identifying what makes the basketball icon dominant on and off the court can help you elevate your public relations game.

If you want to be better at PR, study LeBron James.

James has become so much more than a sports superstar. His website speaks to this: The top menu tabs feature “The Man,” “The Philanthropist,” “The Businessman” and “The Athlete.”

What makes him such a successful, omnipresent superstar? What can we learn from his greatness—and his missteps—to apply to our own lives and careers?

PR pros and communicators can learn five lessons from James:

Facilitate for others. As great a scorer as James is, he’s also been called the best passer in the National Basketball Association. Whatever industry you’re in, whatever level of success you’ve achieved, you still should share the ball—”assisting” your colleagues.

The Cleveland Cavaliers star makes his teammates better: His precise passing builds their confidence, keeps them engaged and puts them in position to succeed.

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