PR PR lessons from NBA superstar LeBron James Identifying what makes the basketball icon dominant on and off the court can help you elevate your public relations game. By Robby Brumberg@robbybrumbergMay 25, 2017 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.