PR people: News about your firm is (usually) not newsworthy
Journalists don’t care about your new logo, redesigned website or vision for your brand. Send them something newsworthy.

Sometimes, this makes sense. But more often, it does not.
These internal marketing or branding initiatives can include (but are not limited to):
Announcing these types of developments is akin to announcing a pregnancy. You don’t know how it’s going to turn out yet, or how it will impact your company and your clients. The real news comes after the birth; after the child/idea has grown into maturity.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
