PR people: News about your firm is (usually) not newsworthy

Journalists don’t care about your new logo, redesigned website or vision for your brand. Send them something newsworthy.

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Sometimes, this makes sense. But more often, it does not.

These internal marketing or branding initiatives can include (but are not limited to):

Announcing these types of developments is akin to announcing a pregnancy. You don’t know how it’s going to turn out yet, or how it will impact your company and your clients. The real news comes after the birth; after the child/idea has grown into maturity.

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