PR pro: It’s time to regulate the PR industry
The public likes to brand PR practitioners as unethical ‘spin doctors.’ Is there a way for PRs to reverse this negative perception?
No? Huh. Well, spin sucks.
This is particularly true in the case of The Guardian, which just published a blog post titled, “Have You Ever Been Lied to By a PR?” The Guardian ran this article in response to a Press-Gazette blog post with the same title.
The gist of the article is all PR professionals—at least in the United Kingdom, though the article makes mention to all of us—are liars. Or at the very least, we stretch the truth. He wrote:
“In my experience, PRs have not lied but several of them have been extremely economical with the truth. And some have spun negatives into positives with a breathtakingly cavalier attitude towards the reality.”
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