PR pro: ‘Why I hate PR people’

Hint: It’s because a lot of them aren’t good at pitching. Follow these seven pitching rules to avoid this author’s wrath.

I hate PR people.

I can say that because I am one, but also because those of you who do blogger and media relations disappoint me—greatly.

These days it’s rare for me to go out with friends without hearing a story of how a PR person didn’t do his or her research, or prepare a client for an interview before approaching a blogger or social media influencer.

In fact, it’s become a game to see who can tell me the worst story. Their ultimate goal is to hear me yell, “I hate PR people!”

Unfortunately, it’s a refrain both my friends and Arment Dietrich team hear a lot.

The auto show

Take the Chicago Auto Show, for instance. Its PR people invited a handful of social media influencers as media to a dinner and the show’s opening without explaining why. From my purview, it looks like the PR people went to the Social Media Club website, downloaded a list of its former and current board members, and invited those people.

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