“Professionals have credentials and others merely have titles, such as vice president,” says Jeffrey Geibel, APR, principal of Geibel Marketing and Public Relations. “An APR is a transportable credential such as an MBA. It goes with you, unlike a title.”
The accreditation in public relations (APR) is a hit or miss topic for PR pros. Some say it is essential, and others want a raise and promotion to come along with the hard work that it takes to be accredited.
Here are 10 reasons—straight from accredited PR pros—why you should consider earning your APR:
1. “It provides a higher level of professional credibility and distinction. It sets you apart from the crowd at work and in the job market.” — Gretchen E. Fri, APR, InfoCision Management Corporation
2. “It familiarizes you with current public relations standards, updates and processes.” — Ed McMasters, APR, Flottman Company
3. “The APR preparation process itself is an eye-opener to the breadth and depth of public relations, as well as the important aspects of public relations as a management function.” — Christel Hall, APR, PRowrite Public Relations