PR pros: 10 reasons to get your APR

Accredited PR pros offer their reasons for taking on the rigorous certification process.

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“Professionals have credentials and others merely have titles, such as vice president,” says Jeffrey Geibel, APR, principal of Geibel Marketing and Public Relations. “An APR is a transportable credential such as an MBA. It goes with you, unlike a title.”

The accreditation in public relations (APR) is a hit or miss topic for PR pros. Some say it is essential, and others want a raise and promotion to come along with the hard work that it takes to be accredited.

Here are 10 reasons—straight from accredited PR pros—why you should consider earning your APR:

1. “It provides a higher level of professional credibility and distinction. It sets you apart from the crowd at work and in the job market.” Gretchen E. Fri, APR, InfoCision Management Corporation

2. “It familiarizes you with current public relations standards, updates and processes.” — Ed McMasters, APR, Flottman Company

3. “The APR preparation process itself is an eye-opener to the breadth and depth of public relations, as well as the important aspects of public relations as a management function.” — Christel Hall, APR, PRowrite Public Relations

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